Craft Con
Role: Creative Direction, Brand, Visual Design
Tools used: Adobe Illustrator
Craft Con is a one-day event hosted by IBM Studios in Austin – home of IBM Design. The conference brings together designers in the studio to attend talks and workshops covering a variety of topics.
Craft Con invites anyone in the studio to apply for a spot on the day’s schedule which ends up creating an exciting day of engaging events. I was tasked to create the branding for the 2018 summer Craft Con. I wanted the aesthetic to be dynamic and energetic, with a typographic focus.
![](https://cdn.myportfolio.com/fe273428-748f-49e2-9e32-0f0479a13f81/3ffc8ce4-342a-46ca-8da5-125622001c6f_rw_1200.jpg?h=2ad79efe94e3c6c07d4f4ac48cf9c2a6)
![](https://cdn.myportfolio.com/fe273428-748f-49e2-9e32-0f0479a13f81/a272d519-4c98-4776-bb47-9661b14280b7_rw_1200.jpg?h=a6f76aba751b6c2315213522dcf07b74)
![](https://cdn.myportfolio.com/fe273428-748f-49e2-9e32-0f0479a13f81/df21b8cf-1483-4e8b-ba39-b3e58aa8014c_rw_1200.jpg?h=aa5ecec31f5187ac7d7ef52a32f9482a)
![](https://cdn.myportfolio.com/fe273428-748f-49e2-9e32-0f0479a13f81/52a0d1e2-1dd9-48b3-92da-18ee8ff9e7a4_rw_1200.jpg?h=d502f4a919b899f310c5715cc3d5f9ec)
![](https://cdn.myportfolio.com/fe273428-748f-49e2-9e32-0f0479a13f81/7398229f-3c46-4643-b52b-39f8919776b9_rw_1920.jpeg?h=7b7731eb4a87518c32eff36ebb2fb5ca)