Craft Con

Role: Creative Direction, Brand, Visual Design
Tools used: Adobe Illustrator

Craft Con is a one-day event hosted by IBM Studios in Austin – home of IBM Design. The conference brings together designers in the studio to attend talks and workshops covering a variety of topics.
Craft Con invites anyone in the studio to apply for a spot on the day’s schedule which ends up creating an exciting day of engaging events. I was tasked to create the branding for the 2018 summer Craft Con. I wanted the aesthetic to be dynamic and energetic, with a typographic focus.