Design Program Office

IBM Design | Austin, TX | 2018 - 2019

On the Design Program Office team it was our mission to make IBM the best place for designers to practice their craft and grow their skills. I helped invision and design sustainable programs for designers across multiple lines of business. IBM has 1600 designers across 44+ global studios. 

My role as the team's visual designer was to focus on exploration and inventiveness while discovering ways to evoke emotional and behavioral responses. I explored choices of photography, typography, layout, color, and style to support the team's brand and users through artifacts (e.g. mood boards, mockups, prototypes, and specifications).



The brand is made up of different shapes that fit together to make a whole.



The Design Career Playbook is an internal online document that uses the brand system throughout.