Design Program OfficeIBM Design | Austin, TX
On the Design Program Office team it was our mission to make IBM the best place for designers to practice their craft and grow their skills. I helped envision and design sustainable programs for designers across multiple lines of business. IBM has 1600 designers across 44+ global studios.
My role as the team's visual designer was to focus on exploration and inventiveness while discovering ways to evoke emotional and behavioral responses. I explored choices of photography, typography, layout, color, and style to support the team's brand and users through artifacts (e.g. moodboards, mockups, prototypes, and specifications).